The media letters include: fitness downloads bbs
diet facts, 6 pack, forum, basketball, sodium, weight loss product, exercise equipment, a1cnow, hemoglobin a1c, weight loss industry, heart, calorie counter, add, gravityhomer'sfat loss guide, power lifting, r.o.m., barry sears, bestweight loss exercise program, herbalife weight loss, jamaica, bbs, weight training, fast, consumer, Teaser sites mimic real Web pages, fitness downloads using common buzz words and making fitness downloads the kind of exaggerated diet claims found on many web sites. At first glance, the teaser site appears to advertise a new pill promising to help consumers “Lose up to 10 fitness downloads pounds per week – with no sweat, no starvation!” Once the consumers try to order the product, they learn the ad is actually a consumer education piece posted by the FTC to warn consumers about diet rip-offs. The FTC’s new teaser site can be found at: http://www.wemarket4u.net/fatfoe. Law Enforcement Actions Selfworx.com LLC On November 4, 2004, the Commission filed a complaint in the U.S. District Court, District of Maine, against Selfworx.com LLC, Iworx LLC, and Jeffrey V. Kral. The Scarborough, Maine-based defendants advertised two weight-loss products: gel•ä•thin – a topical gel, and Ultra LipoLean – a dietary supplement tablet described as a “fat blocker.”
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The media letters include: (1) a copy of the problem advertisement; (2) a copy of the Commission’s Reference Guide for Media on Bogus Weight Loss Claim Detection; and (3) a description of each bbs Red Flag Claim contained in the problem advertisement. Consumer Education The FTC is launching a campaign bbs to help consumers spot claims that almost always signal a diet rip-off. Weighing the Evidence in Diet Ads warns consumers to steer clear of diet pills, patches, creams, or other products that offer quick weight loss without diet or exercise; that claim to block the absorption of bbs fat, calories, or carbohydrates; or that promise that consumers can eat all they want of high-calorie foods and still lose weight. Consumers can find more tips on protecting themselves from questionable diet products at http://www.ftc.gov/dietfit. The FTC has also launched a new "teaser" web site to reach consumers surfing online for weight-loss products.
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