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Preliminary results of this effort are promising. “Through our monitoring, we have seen a decrease in the frequency of false weight loss claims in the media,” said Chairman Majoras. “This tells us that many in the publishing and broadcasting industries are doing the right thing weight loss recipe and stepping up their efforts to reject ads like the ones we targeted today. That is good for consumers, weight loss recipe good for the media, and good for honest advertisers.” As part of the Red Flag initiative, the FTC staff has sent reminder letters to media outlets that ran advertisements challenged in the six law enforcement weight loss recipe actions announced today. The purpose of these letters is to assist media in identifying and rejecting weight-loss ads that contain facially false claims.
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