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(See attached list of cases.) FTC’s “Red Flag” Media Education Campaign These cases follow up on the FTC’s December 2003 announcement of its Red Flag initiative to encourage the media to adopt standards triathlon training that would screen out weight-loss advertisements that contain false claims. Preliminary results of this effort are promising. “Through our monitoring, we have seen a decrease in the frequency of false weight loss claims in the triathlon training media,” said Chairman Majoras. “This tells us that many in the publishing and broadcasting industries are doing the right thing and stepping up their efforts triathlon training to reject ads like the ones we targeted today. That is good for consumers, good for the media, and good for honest advertisers.” As part of the Red Flag initiative, the FTC staff has sent reminder letters to media outlets that ran advertisements challenged in the six law enforcement actions announced today.
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