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Consumer Education health and fitness The FTC is launching a campaign to help consumers spot claims that almost always signal a diet rip-off. Weighing the Evidence in Diet Ads warns consumers to steer clear of diet pills, patches, creams, or other products that offer quick weight loss without health and fitness diet or exercise; that claim to block the absorption of fat, calories, or carbohydrates; or health and fitness that promise that consumers can eat all they want of high-calorie foods and still lose weight. Consumers can find more tips on protecting themselves from questionable diet products at http://www.ftc.gov/dietfit. The FTC has also launched a new "teaser" web site to reach consumers surfing online for weight-loss products. Teaser sites mimic real Web pages, using common buzz words and making the kind of exaggerated diet claims found on many web sites. At first glance, the teaser site appears to advertise a new pill promising to help consumers “Lose up to 10 pounds per week – with no sweat, no starvation!”
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