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The FTC alleges in each case that the weight-loss claims are false and that the defendants did blood not have adequate substantiation for the claims they made. The challenged ads ran in nationally-known publications such as: Cosmopolitan; Woman’s blood Own; Complete Woman; USA Weekend; Dallas Morning News; San Francisco Chronicle; Cleveland blood Plain Dealer; Albuquerque Journal; and in Spanish-language publications, such as TeleRevista Magazine. In each of these cases, the Commission is seeking to stop the bogus ads and to secure redress for consumers. In addition to the cases announced today, the Commission has filed lawsuits against seven other companies since April 2004 for making similarly false Red Flag weight-loss claims. (See attached list of cases.) FTC’s “Red Flag” Media Education Campaign These cases follow up on the FTC’s December 2003 announcement of its Red Flag initiative to encourage the media to adopt standards that would screen out weight-loss advertisements that contain false claims.
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