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In other words, exercise did not produce a measurable change that was significant enough to justify the amount endurance training of effort being put in. On an intellectual level, most people are aware that exercise can play an important role in enhancing endurance training longevity, reducing the risk of disease, and improving quality of life. However, any good salesperson will tell you that we don't make our decisions based on intellectual endurance training reasoning. We base them on emotion. Most of us exercise because, at a very basic level, we simply want to look and feel better. We exercise because it appeals to our sense of vanity and pride. We want to feel good about ourselves. The problem comes when there is a conflict between what you expect from an exercise programme, and what you actually get. One of the keys to making sure exercise becomes a habit is to establish precisely what results you can expect from moderate aerobic exercise.
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