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The FTC has also launched a new "teaser" web site to reach consumers surfing online for weight-loss products. Teaser sites liposculpture mimic real Web pages, using common buzz words and making the kind of exaggerated diet claims found on many web sites. At first glance, the teaser site appears to advertise a new pill promising to help consumers “Lose up to 10 pounds per week liposculpture – with no sweat, no starvation!” Once liposculpture the consumers try to order the product, they learn the ad is actually a consumer education piece posted by the FTC to warn consumers about diet rip-offs. The FTC’s new teaser site can be found at: http://www.wemarket4u.net/fatfoe. Law Enforcement Actions Selfworx.com LLC On November 4, 2004, the Commission filed a complaint in the U.S. District Court, District of Maine, against Selfworx.com LLC, Iworx LLC, and Jeffrey V. Kral. The Scarborough, Maine-based defendants advertised two weight-loss products: gel•ä•thin – a topical gel, and Ultra LipoLean – a dietary supplement tablet described as a “fat blocker.”
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