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| atkins diet, mercury poisoning, heart disease, weight loss exercise videos, fitness clubs in tucson, hockey conditioning, la weight loss, timing, blood sugars, business search engine, flexibility, lose body fat, ripped, duathlon training, jeremy likness, | (See attached list of cases.) FTC’s “Red Flag” Media Education Campaign These cases follow up on the FTC’s December 2003 announcement of its Red fitness women Flag initiative to encourage the media to adopt standards that would screen out weight-loss advertisements that contain false claims. Preliminary results of this effort are promising. “Through our monitoring, we have seen a decrease in the frequency of false weight loss claims in the media,” said fitness women Chairman Majoras. “This tells us that many in the publishing and fitness women broadcasting industries are doing the right thing and stepping up their efforts to reject ads like the ones we targeted today. That is good for consumers, good for the media, and good for honest advertisers.” As part of the Red Flag initiative, the FTC staff has sent reminder letters to media outlets that ran advertisements challenged in the six law enforcement actions announced today. |
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| By also working with media outlets to reject false ads and educating consumers to make informed choices, the FTC hopes to keep this national obesity epidemic from getting worse.” The cases announced today challenge ads containing heart disease false Red Flag claims for a variety of products, including pills, powders, green tea, topical gels, and diet patches. The FTC alleges in each case that the weight-loss claims are false and that the defendants did not have adequate substantiation heart disease for the claims they made. The challenged ads ran in heart disease nationally-known publications such as: Cosmopolitan; Woman’s Own; Complete Woman; USA Weekend; Dallas Morning News; San Francisco Chronicle; Cleveland Plain Dealer; Albuquerque Journal; and in Spanish-language publications, such as TeleRevista Magazine. In each of these cases, the Commission is seeking to stop the bogus ads and to secure redress for consumers. In addition to the cases announced today, the Commission has filed lawsuits against seven other companies since April 2004 for making similarly false Red Flag weight-loss claims. |
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