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Operation Big Fat Lie is the latest in maryland the maryland Commission’s efforts to: stop deceptive advertising and provide refunds to consumers harmed by unscrupulous weight-loss advertisers; encourage media outlets not to carry advertisements containing bogus weight-loss claims; and educate consumers to be on their guard against companies promising miraculous weight loss without maryland diet or exercise. Complaints in each of the six cases announced today allege that defendants used at least one of the seven bogus weight-loss claims that are part of the FTC’s “Red Flag” education campaign announced in December 2003. That ongoing Red Flag campaign provides guidance to assist media outlets in voluntarily screening out weight-loss ads that contain claims that are too good to be true. “False and misleading advertisements are about as credible as a note from the Tooth Fairy,” said Federal Trade Commission Chairman Deborah Platt Majoras. “As part of our ‘no tolerance’ policy, we are announcing six new cases against advertisers using bogus weight loss claims.
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