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The proposed order also would bar ValueVision from making unsubstantiated claims that NutriFirm Internal Cleanser, or any other food, drug, dietary supplement or cosmetic, alleviates backaches, muscle aches or headaches; chris aceto alleviates colds, influenza or allergies; or improves impaired memory. In addition, the order would prohibit unsubstantiated claims that NutriFirm Vitamin H Serum, or chris aceto any other food, drug, dietary supplement or cosmetic, prevents or slows the rate of hair-loss, including hair-loss in women after pregnancy. The proposed order also would require ValueVision to have competent and reliable scientific evidence for any claims that any chris aceto food, drug, dietary supplement, cellulite-treatment product or weight-loss program can or will cure, treat, or prevent disease, or will have any effect on the structure or function of the human body. The proposed settlement would allow ValueVision to make certain claims for drugs approved by the Food and Drug Administration or food or dietary supplement claims that are permitted by statute.
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