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ValueVision, based in Eden Prairie, Minnesota, operates a cable television shopping weight loss / technique service and markets a variety of consumer products principally through live, 24-hour per day television home shopping programming. ValueVision complements its television home shopping business by selling products through its Internet website (vvtv.com). Through its affiliation with the National Broadcasting Company, Inc. (NBC), ValueVision is now known as ShopNBC, and its website address has changed to ShopNBC.com. "Consumers use advertising weight loss / technique to help them make purchasing decisions, and they expect weight loss / technique accuracy and truthfulness in product claims," said Howard Beales, Director of the FTC's Bureau of Consumer Protection. "Whether marketing online, in brick and mortar stores, or on television, retailers are responsible for being able to back up the claims they make for their products." The FTC complaint alleges that ValueVision made health-related claims about the following five products without competent and reliable scientific evidence to support those claims: WeightPerfect Fat Loss Accelerators The WeightPerfect Fat Loss Accelerator, manufactured by WeightPerfect Products, Inc.
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