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(A similar percentage can be applied to most developed, modern, western societies.) But how can this be - when we are literally bombarded with health and fitness marketing, and diet and healthy eating plans every single day? Let's take a look at some before and after weight loss picture facts which can help explain this disturbing situation: FACT: Deception in weight loss adverts promise unachievable goals "Ads for billions of dollars of diet products and services sold each year often include false, misleading before and after weight loss picture and exaggerated claims that promise rapid, effortless weight loss and unachievable goals, according before and after weight loss picture to a government report." (see Weight Loss Deception article in the Washington Post) FACT: The diet industry plans, & relies on, your failure to survive "Dieting is a business with enormous financial interest in making sure it continues, even those companies that appear to help are not."
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