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“This tells us that many in fat burners the publishing and broadcasting industries fat burners are doing the right thing and stepping up their efforts to reject ads like the ones we targeted today. That is good for consumers, good for the media, and good for honest advertisers.” As part of the Red Flag initiative, the FTC staff has sent reminder letters to media outlets that ran advertisements challenged in the six law enforcement actions announced today. The purpose of these letters is to assist media in identifying and rejecting weight-loss ads that contain facially false fat burners claims. The media letters include: (1) a copy of the problem advertisement; (2) a copy of the Commission’s Reference Guide for Media on Bogus Weight Loss Claim Detection; and (3) a description of each Red Flag Claim contained in the problem advertisement. Consumer Education The FTC is launching a campaign to help consumers spot claims that almost always signal a diet rip-off.
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